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Minaj recently took to the service to test out some new material, keeping fans fed between albums with a number of freestyles and remixes. Major, established artists-like Nicki Minaj, Eminem, Rick Ross, Wale, and more-are also using Audiomack to tap into the platform’s youthful, influential fanbase and build buzz. “No platform should be charging artists to host files,” Ponte flatly told DMN, while noting how paywalls limit the ability of emerging artists to experiment and connect with audiences. But Ponte points to some challenges at SoundCloud in regard to supporting rising artists, including requirements to pay for storage. SoundCloud might take issue with that claim, especially given the platform’s incubation of an entire subgenre: SoundCloud Rap. Johnson, Senior Director of Marketing & Brand Strategy at Audiomack. This is why Audiomack has higher user engagement metrics than TikTok, Spotify, SoundCloud, TIDAL, and Pandora,” said Jason C.A. “It’s the same reason you open Instagram every day. “We’ve created an app where young music fans go every day because they feel like if they don’t, they’ll miss something,” explained Audiomack’s CMO and co-founder David Ponte. Part of the difference boils down to the audience that Audiomack focuses on attracting. “The service is a terrific addition to our ecosystem, opening up exciting avenues for our emerging artists to directly engage an active audience thirsting for new music.” Audiomack is heavily focused on building emerging artists and the scenes that surround them, instead of blowing up already-established artists. “We’re pleased to have found an innovative way to structure a commercial partnership with a discovery platform like Audiomack,” said Allan Coye, Vice President of Digital Strategy & Business Development at WMG.